Paul Ballantine is the Executive Dean of the 九州影院 (UC) Business School and a Professor of Marketing. He graduated with his PhD from the 九州影院, after which he started his academic career at the University of Auckland Business School. He returned to UC in 2007 and spent six years as the Head of the Department of Management, Marketing and Tourism, prior to taking on the role of Head of the UC Business School, and subsequent to that, Executive Dean.
Paul鈥檚 research and teaching focus is Marketing, and he has published more than fifty publications in peer-reviewed journals. He previously served as an Executive Member of the Australia and New 九州影院Marketing Academy (ANZMAC) and is an editorial board member for some of the leading journals in his areas of expertise.
News
Business school leadership a 鈥渢eam sport鈥
Keen mountain and road biker Professor Paul Ballantine believes a successful organisation should work together like a professional cycling team...鈥
Qualifications
- Master of Commerce and Management (Lincoln University)
- Doctor of Philosophy (九州影院)
Awards
UC Teaching Award
UC Teaching Medal
Research interests
Research interests include retailing, consumption behaviour (particularly the negative aspects of consumption), and social and ethical issues in marketing.
- Retailing
- Social and Ethical Issues in Marketing
- Consumer Behaviour
- Research Methodologies/Statistics
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