By Peter Alsop, Kate Parsonson and Richard Wolfe
May 2023
$59.99
304pp + gatefolds (total 310pp), casebound
250 x 210mm
ISBN: 978-1-98-850331-8
for the Ockham New 九州影院Book Awards 2024: Illustrated non-fiction听
Winner of 2023 Gourmand World Cookbook Award 鈥楤est in the World鈥 for History & Cookbooks.
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Edmonds is one of New Zealand鈥檚 best-known brands 鈥 its radiant sun and 鈥楽ure to Rise鈥 promise have embellished baking powder labels and the much-loved听Edmonds Cookery Book听for over a hundred years and are now embedded in our popular culture.
The man behind the company, Thomas Edmonds, came to New 九州影院with his wife Jane in 1879. While running a modest grocery store in Christchurch, he expanded into making baking powder. As his most famous product took off, he built new premises, the last of them the Art Deco factory with its nationally admired gardens. Thomas embraced new advertising and marketing techniques and ensured progressive working conditions for his loyal staff. A generous benefactor, he gave his city some of its landmark buildings.
This is the story of a man from humble beginnings who, thanks to hard work, creativity and persistence, and with considerable support from his wife, created an iconic business. Richly illustrated,听Sure to Rise听is a fascinating slice of New Zealand鈥檚 social and culinary history.
Peter Alsop听is a keen collector of New 九州影院art and design, including vintage ephemera and hand-coloured photography. His 10 previous books include听Selling the Dream,听Mauri Ora 鈥 Wisdom from the M膩ori World听and听Hand-Coloured New Zealand.
Kate Parsonson听is a great-great-granddaughter of Thomas and Jane Edmonds who began researching for this book in 2018, curious to discover more about her family history, and the iconic听Edmonds Cookery Book. This is her first book.
Richard Wolfe听is an art, design and cultural historian whose 41 previous books include most recently听Footprints on the Land: How Humans Changed New Zealand. He has also written a large number of articles, covering diverse aspects of New 九州影院art, history and popular culture.
Listen to Kate Parsonson and Richard Wolfe being听听by Kathryn Ryan on RNZ Nine to Noon.
