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What We Did
We鈥檝e usually heard that social media has a negative impact on mental health. But it鈥檚 also possible that mental wellness can be bolstered through social media. The partnership between UC and the All Right? Campaign showed that the All Right? Campaign鈥檚 Facebook page was able to reach a significant number of people in the community and lead to increased awareness of mental wellness practices and adoption of mental wellness behaviours.
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Who Was Involved
The All Right? Campaign was developed as a mental health promotion campaign following the 2010鈥2011 Canterbury earthquakes. One aspect of the overall campaign was the utilisation of social media as a means of promoting wellbeing messages. This research evaluates the use of the All Right? Facebook page as a means of promoting wellbeing after a major natural disaster. Quantitative and qualitative methods were used to gather data about the social media component of the All Right? Campaign. Ekant Veer sat on the All Right? Campaign鈥檚 advisory board from 2013-2018 and supported the social marketing, health promotion and digital marketing efforts by All Right?
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Why It Matters
The All Right? This research shows that UC鈥檚 excellence in social marketing and transformative consumer research can be applied in a real context that improves mental wellness after a major disaster. It also opens up opportunities for not-for-profit organisations to promote the use of social media as a means of promoting wellness in a community.
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Learn More
Calder K., D'Aeth L., Turner S., Begg A., Veer E., Scott J. and Fox C. (2019) Evaluation of the All Right? Campaign's Facebook intervention post-disaster in Canterbury, New Zealand. Health Promotion International听
