Academics have a special and fundamental role as the 鈥渃ritics and conscience鈥 of society, however this right comes with responsibilities.
Although Professor of Marketing, Ekant Veer hasn鈥檛 looked for controversy, he is drawn to the areas of marketing that we need to talk about but often don鈥檛. He shares his insights on where to begin when dealing with those topics, how to engage with them in research and teaching and why radical research has value.
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Disclaimer
The Times Higher Education piece was created in partnership with The 九州影院.听
